Authorized adaptation from the United States edition, entitled Marketing Management, 15th edition, ISBN 978-0-13-385646-0, by Philip Kotler and Kevin Lane Keller, published by Pearson Education, Inc. Pearson Education Limited Edinburgh Gate Harlow Essex CM20 2JE England and Associated Companies throughout the world Visit us on the World Wide Web at: © Pearson Education Limited 2016 The rights of Philip Kotler and Kevin Lane Keller to be identified as the authors of this work have been asserted by them in accordance with the Copyright, Designs and Patents Act 1988.
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The simulation will change and branch based on the decisions students make, providing a variation of scenario paths. Decision-making simulations – place your students in the role of a key decision-maker.Be sure to check back often, this section changes daily. Business Today – bring current events alive in your classroom with videos, discussion questions, and author blogs.Dynamic Study Modules (DSMs) – through adaptive learning, students get personalized guidance where and when they need it most, creating greater engagement, improving knowledge retention, and supporting subject-matter mastery.Learning Catalytics – a “bring your own device” student engagement, assessment, and classroom intelligence system helps instructors analyze students’ critical-thinking skills during lecture.Quizzes then assess students’ comprehension of the concepts covered in each video. Video exercises – engaging videos that bring business concepts to life and explore business topics related to the theory students are learning in class.
MyMarketingLab : Improves Student Engagement Before, During, and After Class ™ MyLab Decision Sims,Videos, and Learning Catalytics
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Full-Circle Learning MyLab™: Learning Full Circle for Marketing, Management, Business Communication, Intro to Business, and MIS BEFORE CLASS DSM's, pre-lecture homework, eText
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